“By asking the question before you actually build the product, feature, or service, you are reducing waste—time, resources, and energy.” - Tomer Sharon (Book Validating Product Ideas Through Lean User Research )
ULF offers User Research services. Observing and interviewing target audience of your site, problems they face in the domain space, explicit need and the pain is studied. What people speak and what they do is not accurate so we draw implicit meaning out of their needs and behaviour. The research methods are Ethnographic in nature.
Several insights are drawn from research findings. Funnel method is adopted with your team members for narrowing the scope of project.
Corporate Clients, Start-ups, App Development clients, Products with IoT or Augmented Reality need to validate and make corrective changes in the product. You can now run a Usability test at efficient budgets and with users of respective profiles.
We have user profiles from kids age ranging from 2 to 6 years, 6 to 12 years, 12 to teens and young adults, working and non-working mothers, different economic and social background people, gamer's profiles, fathers and working men's profile, large panel of mobile user students etc.
The user is put in a comfortable environment and is distantly observed by 5 to 10 product development team members. Discussion and validation can be an instant follow-on session in Umber UX facility. Test facility is geared and adapted to real-life situation to conduct the study.
We also have a team which can simulate your test environments to match your users' context.
Report covers the process and methodology of testing. Detailed findings of the test are documented. We further extend our support in finding design insights through participatory brainstorming with the test users.Recruiting Testing Participants
You get paid to complete a set of tasks on a website, mobile application or game testing. Join our large panel of consumer testers. This is an exciting and efficient way to make money in your spare time.
In a redesign situation expert Usability Analyst run through the site several times to find gaps and reasons of failure and frustration of a typical user.Scenario and Consumer Journey Map
People visit sites on a purpose. Activities users carry out, situations various personas face and their mental model in understanding the situation on the site is visualised. The entire journey of discoverability to user satisfaction is visualised in the concept development and design.Wireframe and Prototyping
Classic Paper prototype is unbeatable for low fidelity prototype. White boards, Balsamiq are other such tools to get the concept right in a quick way. We rapidly test the prototype before translating it to Axure or Indigo Studio for high fidelity.Visual Design
Seeing in believing and a great Visual design engages your end customers much more than an ill designed one. We help you scale in this front by providing world class, classy visual designs that match international design trends. Icons, graphics, typography and colours that suit the theme of your business will be rendered for your approval. Device compatibility, browser compatibility are our assurances.Interface design
Contemporary designs have to meet Material Design and Android Design Guidelines. We ensure that your project complies with the latest trends in design. Mobile Responsiveness, accessibility and internationalisation of the project is our sincere aim.
We suggest and propose plan of the project based on the brief from the client. Situation is understood and the scope of the project defined by our team. Heuristic evaluation, Paper Wire Frames, Visual Design Photoshop Screen, and Integrating PSD slices into Activity/Fragment xml files for Android Jellybean and above are some of our standard offerings.
Our key considerations when testing children are, use of age-appropriate language, being sensitive to their maturity levels, is prepared for siblings to come along. We also give ourselves more time between sessions; we recruit more participants than we need. We give children something to take home in addition to their other compensation.
Our testing methodology includes, Involving Parents throughout the Process, ask them to moderate in certain situation, we offer freedom of expression and never force for a task completion during testing. To wait till the child is in the right frame of mind and is willingly and playfully participating is our concern at all times.
Analysis and insights are usually from the body language and non-verbal communication. Kids do not lie or fake up; the task of finding user feedback is on our expertise of understanding kid's behaviour and experience journey of the test application.